If you’ve been paying attention to the online marketing landscape as of late, you’d realize that visual content has taken the top spot in the business world. More and more businesses – small to big – have included visual content on their marketing list. They’re also beginning to communicate with their customers, target audience, social media followers, and fans in a visual way. The boom of visual content is also the reason why Instagram is one of the top social media platforms on the planet. It has skyrocketed since its inception way back in 2010. Today, it’s one of the biggest networks for both socializing and doing business. So, if you want to expand your business, you need to venture towards Instagram marketing/management services.
With all that’s been said, here are three of the top benefits of Instagram marketing:
A recent study from Adelaide University revealed that contents coming from Instagram generate more engagement (around 60 times more) per follower than both Facebook and Twitter COMBINED. That means an active Instagram account that features compelling content also allow you to increase the level of engagement with your audience. So, by establishing an Instagram business account and posting compelling images on your feed, you can potentially grow your brand and increase your follower count.
High Conversion Rates
Instagram marketing/management services that feature ads offer business owners such as yourself a promising conversion rate. This is especially the case for softer engagement on a website like registering for content or downloading a resource. If your product or service is visually engaging, you could drive purchases from your website. All of this will affect your ROI (return on investment) in a positive way.
Having an active Instagram account means you’re also visible on search engines like Google. By introducing your products and services on Instagram, you can gain new customers and followers all at the same time. Even though your Instagram ads will show up just like regular posts, your target audience will still see it on their feed. Don’t forget to include a custom CTA (call-to-action) bottom to promote the click. The CTA should redirect people to your official website, or product or service page.
These are just some of the benefits that Instagram marketing/management services can offer you and your brand. For more information about Instagram marketing, click here. You can also subscribe to our newsletter for the latest news and updates on social media marketing.